Case Studies

Deep dives into transformational projects that delivered measurable business impact

Point Pickup: Microservices Transformation

From Monolith to Scalable Microservices Architecture

Industry:Last-Mile Delivery
Duration:18 months
Team Size:12 engineers
Client:Point Pickup Technologies
Point Pickup: Microservices Transformation

The Challenge

Point Pickup's monolithic architecture was struggling to handle rapid growth, with frequent outages, slow deployment cycles, and difficulty scaling individual components. The system was processing 100K+ deliveries daily but couldn't scale efficiently.

Key Pain Points

  • ⚠️60+ minute incident response times
  • ⚠️Weekly deployment cycles with high risk
  • ⚠️Inability to scale components independently
  • ⚠️Tight coupling causing cascading failures
  • ⚠️Developer productivity bottlenecks

The Solution

Architected and led the migration to event-driven microservices using Domain-Driven Design principles, implementing zero-trust security and automated deployment pipelines.

Solution Approach

  • Strangler Fig pattern for gradual migration
  • Event-driven architecture with Apache Kafka
  • Zero-trust security with service mesh
  • Automated CI/CD with blue-green deployments
  • Comprehensive monitoring and observability

The Results

Incident Response

Before: 60+ minutes
After: < 5 minutes
92% faster

Deployment Frequency

Before: Weekly
After: Multiple daily
20x increase

System Uptime

Before: 99.2%
After: 99.97%
99.7% improvement

Developer Velocity

Before: 2 features/sprint
After: 8 features/sprint
4x faster

Technologies Used

.NET CoreApache KafkaDockerKubernetesAzureRedisPostgreSQLIstio

"Hammad's microservices redesign cut our incident response time by 60%—a game-changer for our platform reliability and customer satisfaction."

Chris Schoenfeld
VP Engineering @ Point Pickup

Project Gallery

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